Everyone has a different marketing strategy depending on what their marketing goals are for their real estate photography business. It is best to get to know the residential real estate properties in your region before making decisions on the packages you are going to offer. In this article we will give you suggestions and tips on how to market your real estate photography business. Read below for all these helpful tips!
Have Your First Photoshoot Be Free for the Client
Many homeowners are hesitant to hire a professional real estate photographer either for the price or if they think the photos will take too long to get listed. Generally, homes will sell for higher prices if there are professional real estate photos taken. The best way to get homeowners to take the chance of going with your real estate photography business is to offer them a free photoshoot. It doesn’t hurt them to accept the offer and take the free photoshoot. Once they do they will most likely choose your photography pictures over the other photos for the quality.
Host a Lunch/Dinner for a Group of Real Estate Agents
This is a great opportunity for you to get your work in front of several different potential clients. It’s best to give them a presentation and bring in examples of your work and the quality photos you take. The real estate agents can compare your quality photos with the ordinary photos. You could show examples of bad lighting, photos without editing, or photos taken on smartphones. It’s best not to be too judgemental of these photos, but instead let the real estate agents form their own conclusions on the differences in quality of the photos. They will be sure to see the difference and the quality work that you do.
Offer the Highest Package You Have for the Price of the Lowest Package
Offering this great deal to a potential client will give them the opportunity to see what your services are all about. This is also a great way to get your absolute best work in front of them. This will help your clients remember you better with your highest quality photos you can take and you still be getting paid. This will also send these clients a message that your best quality work is worth an increase in the price you offered, but still even a basic package has a modest price to it.
Photoshoot Your Own Home
This will help you build and add on to your portfolio. At your house you can take before and after pictures. In your portfolio you can then compare the before and after pictures so your potential clients can see the quality of photography you can do for them. This way you can also take as much time as you want in order to get the best pictures. You won’t always have the luxury of time when photo shooting another property. Another great idea is practice with the same camera equipment in your home that you plan on using for your other future real estate photography projects.
Make Your Real Estate Photography Business a Success
The real estate photography business can be competitive and difficult to attract clients. These marketing strategies we listed above will be sure to help expand your real estate photography business and take it to the next level. Try out these helpful tips today and watch your real estate photography business grow!
