Are you curious how to grow your real estate photography business and gain more clients? This question has crossed most real estate photographers’ minds. Learn these strategies below and find out how you can grow your real estate photography business!
Inform Any Potential New Clients
Many real estate photographers think of ways to gain new clients to grow their business. When you reach out to these potential clients to hear about your business, make sure to make the most out of your time with them by informing them as much as possible. Using this time is also a wonderful opportunity to network and meet new clientele.
Rather than just simply telling them your pricing and your service, bring something of value to the meeting that will make them want to work with you. Teach the agents about your techniques you use and the equipment you use to create stunning photos. Bring in examples and show what images will look like when the verticals aren’t straight up and down. Compare the bad photo with a corrected version so these potential clients can see the professional work you do. Make a lasting impression with them by informing them and teaching them your techniques and knowledge that you have with real estate photography and when you are needed they will reach out to you and your business.
Making Connections in the Real Estate Industry
Creating connections with other people who are working with your client base is a fantastic way to grow your business and meet potential future clients. One group that would be great to connect with is real estate stagers. They are just like you since both of you are marketing to realtors for their business.
In certain situations, the stager might already have the client and if you know the stager then they can help you gain that same client as well. If they are satisfied with your work they would definitely refer you out so their projects look amazing! Both you and the stager benefit from this relationship. You would get to photograph a professionally staged home and they know their work would be captured by an expert in real estate photography. It’s best to create connections with everyone in the real estate industry to succeed in real estate photography.
Creating Social Media Posts
Create a business Facebook page and Instagram page and post frequently on them! Posting frequently on your business Facebook page and Instagram page will help keep your current clientele and bring in potential new clients by showing them the beautiful photos you take. Post the work of the type of home that you want to typically photograph.
Responding and interacting to these engagements are vital to your success. By responding and interacting with people it helps to build a business relationship for the future. If you don’t have a business Facebook page or an Instagram page create one and start posting frequently of the beautiful homes you take photos of. Then interact with everyone who engages and create connections to grow your business.
Have the Best Customer Service
To create a great client relationship and possibly turn new clients into recurring clients then provide them with the best quality customer service. Make sure to follow through with what your services include. If your package includes 30 photos then make sure there are 30 photos for them or even a couple extra freebies. Also, showing up promptly and prepared at the scheduled time is crucial or even better yet show up a little early to impress your clients.
Real estate agents want to list their houses as soon as possible so it’s vital that your photo editing time is quick, but also still great quality. Find a turnaround time that you can manage to hit consistently. Your turnaround time is crucial for photo editing since the real estate agent wants to get the house on the market fast.
Having great customer service will turn new clients into long-term business relationships who will work with you time and time again if they know they can count on you and the quality work you do.
Show Your Clients Reports
It will only help grow your business by showing potential new clients how successful you are and how you have managed to help so many other clients. Create a good track record for potential clients and show them how you can help them like you have helped so many other real estate professionals. You can share successful testimonials on your website and how your photos made the home sell faster. Share all these great stories on your website like how your photos solidified the homebuyer’s decision in purchasing the home. Stories like that for example would be great to share!
Also, sharing articles or reports by credible sources can be beneficial to you as well. For example, find articles about how professional real estate photography can sell homes faster and for more money. This will help influence new clients to work with you if they understand this information and how it would make their homes sell faster.
Growing Your Business
Business growth takes time and it won’t happen overnight. With these tips, your business will start gaining new clients and you can create great long-term business connections. Following these strategies above, your real estate photography business will become a roaring success!
