Gaining experience in your real estate photography business can be fun and will help your real estate photography business thrive. However, to have a successful real estate photography business it’s important to have business and marketing skills to make sure your business flourishes. In this blog post, we will discuss strategies on how to grow your real estate photography business and increase your income by gaining new clients. Follow these helpful tips below!
Offer a Free Trial Photo Shoot
There’s a correct way in real estate photography how to go about offering free work. Rather than passing out your business card and offering free work to anyone you gave your business card to just to build your portfolio, you should set up your business for success beforehand by strategically creating a pricing table for your future clients. This will make sure that whoever you may contact and whoever will contact you for your real estate photography skills knows that you are a serious.
Once you contact a future client or once a future client contacts you, you can offer them a free trial. Make sure though to send them over your pricing table so they know how much your work would typically cost if you weren’t offering them such a great deal with a free trial. This can help build your portfolio and these clients could recommend you to other clients and make the process of booking more jobs a whole lot easier.
Find High-Value Clients
Instead of cold calling every real estate agent in the phone book, spend this time looking for high-value clients. Search for realtors in specific areas where the home values are higher. You can also look at listings online and find high valued properties and see the location they’re in and that can help lead you to higher valued home areas. Map-based real estate websites are another great tool which will also help you find areas where the home prices are valued higher.
Some of these realtors might already be established in the area or might already have a real estate photographer they already work with. If this is the case don’t try to undersell these real estate photographers’ businesses because it could harm your own business in the future. Look for realtors who are new to the area or the real estate industry and simply get in touch with them to find out if they need anything. Make yourself memorable so when the time comes these realtors will think of you for their photography.
Find Clients Who Took Their Own Real Estate Photography Pictures
If you’re browsing online at real estate photos, you might come across some pictures that were not taken professionally of the home. This would make the house sell slower and realtors like to get their houses listed and off the market fast. Having professional real estate photography done looks much better and will sell the house quicker, so this is where you come in. You can try contacting these realtors and see if you can do the job for them if they are willing to pay. However, if you’re already a well-established real estate photographer and trying to grow your business, you would want to be more meticulous about the properties your viewing online and who the agency is listing the home.
Offering Great Deals for Package Add-Ons
Offering a new product add-on, like drone photography, is a great way to attract new clients to book more jobs. This is also a great way to draw attention for your existing clients if you offer this product add-on. You can offer this existing product add-on for free to a few existing or new clients, but let them know beforehand the price that you would usually charge for the job.
That way the client who accepted the product add-on will have a good idea about what you will be charging for that specific add-on for the next time they contact you if they were impressed with it. If your clients were dazzled by this new add-on feature than they will add this new service to their typical bookings when they schedule with you which can increase your income from the job and also influence clients to book with you more with this add-on feature available.
Booking More Real Estate Photography Jobs
Booking more real estate photography jobs can be difficult, but with these strategies listed above you will be booking new jobs in no time. Follow these tips and watch your real estate photography business grow!
